Selling Insurance Online: DTC, Aggregators, Bancassurance, Embedded

 From price comparison sites to embedded insurance at checkout, the digital transformation is not only redefining how insurers reach customers but also expanding the market by making products more accessible and tailored to modern consumer behavior. A J.D. Power study found that customer 

Airline Alliances Explained: Benefits, Major Players, and Other Types of Partnership

 It's highly unlikely that any airline would cover every region and destination on Earth—a good reason for carriers to cooperate with each other to provide their customers with an expanded route network, offering more opportunities. For now, many of the world-famous airlines belong to global 

The Anatomy of Travel and Expense (T&E) Management for Modern Corporate Travel

 In many companies, corporate travel is one of the largest expenses, but it’s also prone to leaks, inefficiencies, and frustrated employees. Successful management of travel expenses isn’t just a policy or a tool – it’s a connected ecosystem of people, systems, workflows, and data. This article 

AI Driven Software Development Integrating AI Tools Throughout the SDLC

AI-Driven Software Development: Integrating AI Tools Throughout the SDLC

 Artificial intelligence is changing the way we design, test, deploy, and maintain software. However, many teams are still unsure where to apply it in their workflows. This article gives a practical overview of how AI fits into each stage of the product development process and which tools are 

Order Management in Airline Retailing: Between Vision and Reality

 An order management system (OMS) is a core technology that enables modern retailing, and many industries have already adopted it. Yet in aviation, OMS is still at the margins of discussion—often misunderstood or seen as too complex to implement. In this post, we take a closer look at the current 

NDC Challenges: What Hinders Travel Resellers in Their Transition to Modern Airline Retailing

 By the end of 2024, the Airline Reporting Corporation ( ARC), the mastermind behind commercial transactions between US-based travel agencies and airlines, reported that 20 percent of air ticket sales were powered by New Distribution Capability or NDC. That’s double the amount from the previous 

Hotel Marketing Strategies: Campaigns That Worked

 What’s the secret sauce behind a hotel marketing campaign that actually works? Easy. It’s all about knowing your audience, keeping your message clear and relevant, being consistent, and showing up where your guests are (both online and offline). Add a scoop of personalization with a call to action 

Developing AI Travel Agents Hands On Experience

Developing AI Travel Agents: Hands-On Experience

 Almost one in five millennials use generative AI to plan their trips, and many of them make bookings based on the machine’s suggestions. The increased adoption of artificial intelligence in travel pushed our engineers to the idea of building an LLM-fueled travel assistant during an internal GenAI 

Navigating the NDC Landscape: Guide to Flight Aggregators

 If you sell air but don’t offer NDC content yet, you may lose out to competitors as more and more airlines offer better deals and a range of ancillaries through NDC channels. Get started by figuring out what NDC content provider suits you better. We have scoured dozens of websites, studied 

Overtourism and Strategies to Address It

 Overtourism is a hot topic these days, and for good reason. As travel rises to pre-pandemic levels, some of the world’s most iconic spots feel the pressure from the greater number of visitors. Governments impose bans and raise tourist taxes, locals unite to protest – but that doesn’t seem to help. 

Demystifying AI Agents: Where Are We Now, Really?

 As AI capabilities have advanced, our vocabulary has struggled to keep pace. Until recently, AI assistants have described chatbots and voice‑activated helpers that respond to direct user queries, such as “call mom,” “how tall is Lady Gaga?” or “launch Spotify.” Today, new terms have entered the 

AI Coding and Best Tools Compared

 Over the past few years, AI-driven coding software has evolved from experimental helpers into essential parts of the developer’s toolkit. While human expertise remains critical, AI now plays a much more active role in writing, reviewing, and optimizing code. Sam Babic, the Chief Technical Adviser 

Data Orchestration: How to Automate Data Pipelines

 Data doesn’t move itself. It needs instructions like what to do, when to do it, and what to wait for. Without that, you end up with operations that break, reports that pull incomplete numbers, and teams that don’t trust the information they’re given. This is where data orchestration comes in. It 

Top Metrics to Monitor for Optimal Application Performance in 2025

 This is a guest article by Srushti Vachhrajani
Application Performance Monitoring (APM) has gained considerable importance in 2025 due to the continued growth of a complex digital environment and heightened user demands. With applications catering to global commerce, innovation, and communication, 

Demystifying AI in Travel: Hottest Cases and Flops of the Adoption

 Artificial intelligence is often touted as a game-changer – including in the travel industry. However, despite the buzz, its adoption is still in the early stages. While many travel companies are beginning to experiment with AI, it’s still far from being widespread across the sector. So in this 

Developing Travel Booking Engines: Hands-on Experience

 Our years of experience in building booking engines led us to create a set of essential components to help our partners accelerate their development. These foundational pieces take around six months of work hours to complete and handle the capabilities every booking engine requires. This article 

Bed banks 101: Understanding Wholesaler Role in Hotel and Travel Distribution

 This article is designed for those entering the travel space. Whether you want to learn how bed banks operate, understand how they fit into the hospitality ecosystem, or explore new opportunities in the distribution chain, you'll find insights into their role in travel sales. What are bed banks? 

Retrieval Augmented Generation (RAG): How to Make LLMs Smarter and Adjust to Your Tasks

 Large language models (LLMs) are like ultimate know-it-alls, ready to chat about any topic you throw their way—whether it’s unsolved mysteries in physics, top-notch sushi recipes, or advanced guitar techniques. But here’s the catch: Their confidence doesn’t always equal accuracy. LLMs can base 

Travel and Booking APIs for Online Travel and Tourism Service Providers

 A study by Expedia Group and Luth Research found that the average traveler views 141 travel-related pages before booking – American travelers browse even more, averaging 277 pages. When it comes to booking, 51 percent choose an OTA, primarily for the convenience of comparing options and prices in 

The Good and Bad of Keras Deep Learning API

 Every time you use generative AI tools, rely on recommendation systems, interact with AI-powered chatbots , or use tools that translate languages in real-time, deep learning models work behind the scenes to make these experiences possible. These models power everything from image recognition to 

Data Profiling Process, Examples, and Techniques: A Practical Guide

 Imagine receiving a carton of apples, only to find that all but three are rotten. Gross, right? Luckily, it’s easy to spot a bad apple – you can see it, cut it open, and immediately know it doesn’t belong in your strudel. Now take data. In most cases, you can’t just glance at a dataset and 

Travel Technology Providers Landscape INFOGRAPHIC

Travel Technology Providers Landscape

 Back in 2011, Scott Brinker, a marketing technology analyst, unveiled his first version of the Marketing Technology Landscape Supergraphic with about 150 companies. In 2020, the Supergraphic contained about 8,000 companies. The Supergraphic has become “a desk companion” of every marketer out 

Kirill Stati

Scott Cushman

Meet AltexSoft at HITEC 2025, the Hospitality Industry Technology Exposition and Conference

Andrii Tarhonii

AltexSoft Team to Participate in Phocuswright Europe 2025, the Major Travel Technology Conference

Quality and Risk Management in TMC Workflow

Kirill Stati, Managing Director of Travel Tech at AltexSoft, explores how Travel Management Companies manage quality and risk. From booking checks and RPA-powered automation to disruption response and travel analytics, discover how modern tech is reshaping corporate travel operations for safety, efficiency, and compliance.

Hilton’s Playbook Adopt, Perfect, Scale, Repeat

For decades, Hilton has been the backdrop for countless iconic movie scenes. Why? Because the brand has become a household name, instantly recognizable the world over. 
But its impact goes far beyond the silver screen. Always on the lookout for new ideas, Hilton was quick to jump on innovations introduced by others, polish them up, and scale them to global success. Let’s look at how Hilton Hotels & Resorts has been benefiting from this for over a century.

Managing Stakeholders in Software Development: From Chaos to Collaboration

Tired of last-minute stakeholder surprises derailing your projects? In this video, we break down how to turn stakeholder chaos into smooth collaboration. Learn how to identify and analyze stakeholders, build effective communication strategies, manage expectations, and handle conflicts before they escalate. Perfect for business analysts, PMs, and anyone leading cross-functional teams.

AltexSoft Blog

Selling Insurance Online: DTC, Aggregators, Bancassurance, Embedded

Top Metrics to Monitor for Optimal Application Performance in 2025